Sophie Marriott

Sophie founded Ridare on a simple belief: guests remember how you make them feel.

With natural warmth and an instinct for people, she has built a business focused on creating thoughtful, seamless guest experiences. At the heart of her work is the understanding that successful guest liaison is about more than logistics; it’s about having the right people in place.

Sophie is a people person through and through – skilled at reading the room, solving problems quietly, and making guests feel genuinely supported. She leads with kindness, calm, and clarity, stepping into each event as a trusted, guest-facing presence.

Recognising that every event is unique, Sophie carefully builds each guest liaison team to suit the occasion. She draws from a handpicked network of exceptional freelancers – people she trusts implicitly to represent the planner’s vision and go above and beyond for every guest.